Press Releases

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Steiner Scholarship Awarded to Two Outstanding Ruby Falls Team Members

Jan. 9, 2024 - Annual scholarship given in honor of former Ruby Falls President, John T. Steiner, Sr, recognizes committment to academics, leadership and community service. Read More

Ruby Falls Celebrates 95 Years of Wonder

Dec. 14, 2023 - The beloved Lookout Mountain attraction marks milestone anniversary with year-long celebration. Read More

Ruby Falls Donates Fossils to ETSU Center of Excellence in Paleontology

Oct. 26, 2013 - Ice Age bones from Lookout Mountain Cave donated to the permanent collection of the Gray Fossil Site & Museum Read More

Ruby Falls and Tennessee Whiskey Trail Host Inaugural Bootleg Bash

August 2, 2023 - Sample whiskey from over 20 Tennessee distilleries on September 9, 2023 while enjoying live music and amazing views from Lookout Mountain. Read More

Ruby Falls and Treetop Hideaways Open Luxury Treehouse Lodging

July 13, 2023 - New boutique treehouse lodging blends bespoke luxury with rustic design and exceptional amenities in the forest above historic Ruby Falls Castle. Read More

Trailblazing African American Photographer Highlighed in Exhibit at Ruby Falls June 7 - Sept 15

May 22, 2023 - The remarkable life and contributions of Horace Brazelton (1877 - 1956) are the subject of a public exhibit at Ruby Falls this summer. Read More

Ruby Falls Hosts the Most Delicious Day of the Year on April 22, 2023 Featuring Live Bluegrass, Great BBQ and Fun for All Ages

April 5, 2023 - Battle Below the Clouds amateur barbecue competition and festival, known as the 'friendliest barbecue competition in the south' benefits local nonprofit for kids with cancer. Read More

Team Sign-ups Open for the 8th Annual Battle Below the Clouds at Ruby Falls

March 9, 2023 - Competitor registration opens for the friendliest BBQ cook off in the South in support of Lana's Love Foundation. Read More

Ruby Falls and Treetop Hideaways Announce Luxury TreeHouse Retreat on Lookout Mountain

Dec. 6, 2022 - Luxury treehouse lodging comes to Ruby Falls with Treetop Hideaways providing refined and rustic amenities along with unrivaled hospitality. Read More

Ruby Falls Honors Two Team Members with Steiner Scholarship

Nov. 10, 2022 - Recipients of the 2022 John Thomas Steiner, Sr. Memorial Scholarship show dedication to academic and personal goals. Read More

New Cafe Opens in Historic Ruby Falls Castle

June 23, 2022 - Seasonal menu, local brews, and restoration of an iconic focal point return historic castle to its roots. Read More

Ruby Falls to Celebrate International Cave Day with Kid's Activities

May 26, 2022 - Ruby Falls partners with the National Caves Association to educate children on cave conservation. Read More

Ruby Falls Hires Food and Beverage Manager

April 27, 2022 - Ruby Falls furthers multi-year expansion plan with the hiring of Paul Naples. Read More

Ruby Falls to Host Charity Barbecue Cook-Off

April 7, 2022 - Ruby Falls and the Lana's Love Foundation will host their annual Battle Below the Clouds competition.  Read More

Historic Chattanooga Attraction is Counting Steps this Month, Into the Millions

Feb. 24, 2021 - Ruby Falls accepts the American Heart Associations better heart health challenge in a big way.  Read More

Escape the Ordinary this Valentine's Season

January 21, 2021 - Ruby Falls takes couples deep into the heart of a true love story at Romance at Ruby.  Read More

Ruby Falls Honors Two Employees with Steiner Scholarship Awards

August 23, 2020 - Scholarships awarded to team members committed to achieving academic and leadership success. Read More

Ruby Falls Wins Silver ADDY Award

March 2, 2020 - The American Advertising Federation (AAF), Huntsville Chapter recognized Ruby Falls with a Silver ADDY Award on February 28.  Read More

Ruby Falls Teams Up With The American Heart Association To Walk 100 Million Steps

February 25, 2020 - Walking 100 million steps in one month is a monumental challenge and a Ruby Falls tradition each March. Read More...

New Adventures Celebrate the Wonder of Discovery

February 12, 2020 - As part of the multi-year milestone transformation of historic Ruby Falls, a new cinematic experience debuts February 13, followed by the launch of a new specialty tour March 1.  Read More

Romance Awaits This Valentine's Day At Ruby Falls 

January 14, 2020 - Escape the ordinary and discover the legendary love story at the heart of Ruby Falls’ history.. Read More...

Make Magical Holiday Memories at Christmas Underground

November 20, 2019 - Ruby Falls celebrates the wonder of the holidays with magical sights and activities at Christmas Underground, A Journey to the North Pole.  Read More...

Ruby Falls Announces 2019 Steiner Scholarship Winners 

October 29, 2019 - Ruby Falls announces the selection of two outstanding employees to receive the annual John Thomas Steiner, Sr. Memorial Scholarship.  Read More...

Chattanooga's Nationally Ranked Haunted Attraction Returns September 27

September 18, 2019 – The cursed town of Dread Hollow opens for the fall season in Chattanooga on Sept. 27 with the nationally ranked haunted attractionintroducing three all-new, disturbingly-real, haunt experiences and five unnerving escape rooms.  Read More...

Ruby Falls Honored With Governor's Environmental Stewardship Award

August 6, 2019 - Tennessee Governor Bill Lee and Tennessee Department of Environment and Conservation Commissioner David Salyers presented Ruby Falls with the esteemed Governor’s Environmental Stewardship Award (GESA) at a formal ceremony in Franklin, TN on August 1.  As the 2019 Excellence in Building Green award winner, Ruby Falls was honored for the exceptional impact the East Tennessee attraction’s ecologically-sensitive 2018 expansion, sustainability efforts and conservation initiatives have on the state’s natural resources and communities.  Read More...

Celebrate Cave Ecology On National Day Of Caves and Karst 

May 28, 2019 – In honor of the matchless educational and recreational opportunities found in irreplaceable caves and karst, the National Caves Association (NCA) announces the third annual, National Day of Caves and Karst on June 6. Ruby Falls, home to the tallest underground waterfall open to the public in the United States, will celebrate National Day of Caves and Karst with activities highlighting the essential role caves and karst play in the environment, along with the importance of conserving their natural beauty and fragile resources. Read More...

Annual Environmental Summit FUnds New Pollinator Garden Projects 

April 26, 2019 –Students from The Howard School participated in the sixth annual Environmental Summit sponsored by Coca-Cola, Ruby Falls and Rock City. The Summit, held yesterday at the site of one of the oldest neighborhood parks in Chattanooga, was led by students involved with the Lookout Mountain Conservancy (LMC) Intern and Leadership Program. LMC interns shared the pollinator garden they are in the process of creating that will advance the sustainability of Chattanooga’s ecological climate. Read More...

Battle Below the Clouds Returns Bringing Delicious Fun

April 9, 2019 - Battle Below the Clouds returns to Ruby Falls for the fifth year on April 13. The annual competition brings amateur backyard cookers and smokers together to fire up their grills for a great cause and compete for the ultimate bragging rights as the best backyard cooks in Chattanooga. The event benefits Lana’s Love Foundation, a local nonprofit that brings fun activities to local kids with cancer and their families. Spectators are invited to attend the free all-day barbecue cook-off and register for a chance to win a Big Green Egg, Yeti cooler, custom Armor Shield and Talladega Superspeedway race tickets. Read More...

Ruby Falls and High Point Team Up For Adventure 

March 4, 2019 - Today, Ruby Falls announces a new partnership with High Point Adventure, LLC to deliver a one-of-a-kind outdoor experience in the tree tops of Lookout Mountain. The partnership brings the iconic Chattanooga destination together with the nation’s premier climbing gyms to form High Point ZIP Adventure at Ruby Falls. Read More...

Raising Awareness For Heart Health One Step At A Time

February 26, 2019 - On the heels of last year’s inaugural success, Ruby Falls has once again accepted the American Heart Association (AHA) challenge for guests and Ruby Falls team members to collectively walk 100 million steps during the month of March at the iconic destination. Running March 1-31, Ruby Falls “100 Million Steps in March” event will increase awareness for women’s heart health while providing a fun way to be active. Read More...

Celebrate Valentine’s Day with A Special Date Night Lantern Tour 

January 30, 2019 - Hidden within the 2,388-foot summit of Lookout Mountain, Ruby Falls offers an adventurous twist on Valentine’s Day and the season of love. Romance at Ruby, an after-hours date night running select nights February 9-17, 2019, celebrates the romantic love story at the heart of Ruby Falls’ history and the allure of exploration. Read More...

Ruby Falls Expands Marketing and Operation Teams

January 15, 2019 - Ruby Falls announces the addition of three keystaff positions to support the company’s growth. Ruby Falls welcomes Neyrissa Best, Missy Montgomery, and Matt Owens to the Marketing and Operations teams. Best joins as the Inside Sales Coordinator; Montgomery as Digital Media & Public Relations Coordinator and Owens as Senior Graphic Designer.  Read More...

Ruby Falls Honors Three Employees With Annual Steiner Scholarship

December 11, 2018 - Ruby Falls announces the selection of three outstanding employees to receive the annual John Thomas Steiner, Sr. Memorial Scholarship. Farin Cloyd, Clayton Curole, and Ashley Brotherton are receiving the award for their distinguished passion and commitment to their academic careers. Read More...

Delight in The Magic of Christmas With a Journey to The North Pole

November 15, 2018 - Make it a December to remember this holiday season. Beginning Saturday, Dec. 1, Santa believers and kids at heart can take a magical journey to the North Pole to visit Santa at Ruby Falls Christmas Underground. Experience this interactive holiday adventure as it returns for its fifth year with even more holiday delights, open noon to 8 p.m. every Thursday – Sunday Dec. 1 - 9, then daily Dec. 13 – 23. Read More...

Color Blind Viewfinder Installed at Ruby Falls Scenic Overlook

November 9, 2018 - A newly installed special viewfinder at Ruby Falls provides guests with the opportunity to witness the true colors of fall in the Tennessee Valley. Each year, a half-million guests from all over the world travel to Lookout Mountain to explore Ruby Falls, known for its underground waterfall and sweeping views of the Tennessee Valley. Read More...

The Nightmare of Dread Hollow Returns on September 28th

September 13, 2018 - Experience horror on another level as the award-winning team behind Dread Hollow returns with three terrifying new haunts intertwined into one nightmare. The haunt in the mythic town of Dread Hollow begins September 28 and runs every Thursday – Sunday through October and Halloween night. Read More... 

Ruby Falls Property and Facilities Manager Wins Tourism Manager of the Year Honor

July 19, 2018 - The Greater Chattanooga Hospitality Association (GCHA) has officially named Bob White, Ruby Falls property and facilities manager, the 2018 Tourism Manager of the Year. White was chosen from a select group of Chattanooga area hospitality and tourism managers due to his outstanding service to the park, Ruby Falls guests, and the community. Read More...

Ruby Falls Opens New Venues and Introduces New Guest Services

June 22, 2018 - Ruby Falls unveils a picturesque and thoughtfully-designed expansion with new venues and enhanced guest amenities today, Friday, June 22. The multimillion-dollar project highlights the natural beauty of Lookout Mountain and Chattanooga and serves as an all-in-one destination to create long-lasting memories and unique experiences. Read More...

Annual Steiner Scholarship Awarded to Ruby Falls Employees

May 3, 2018 - Ruby Falls LLC is proud to honor two employees with the annual John Thomas Steiner, Sr. Memorial Scholarship. Ruby Falls' scholarship committee has chosen students Alydda McNeese and Melissa Wagner for outstanding dedication to their areas of study, awarding them each $2,500. Read More...

Million Steps in March

February 19, 2018 - Ruby Falls is partnering with the American Heart Association (AHA) and Go Red for Women (GRFW) to encourage guests and team members to collectively walk 100 million steps while at the attraction for a "Million Steps in March." This event runs March 1-31 with a goal of providing inspirational, unique ways to improve heart health, such as walking through a cave. Read More...

A New Year of Wonder at Ruby Falls Features New Light Show

February 5, 2018 - 2018 holds new adventures at Ruby Falls, starting with a new light and sound show at the waterfall. "This large investment brings a multi-sensory experience," said Kara Van Brunt, senior director of operations and strategic development at Ruby Falls.  Read More...

Discover Christmas Cheer With a New Holiday Tradition

November 22, 2017 - Take a magical journey to the North Pole to visit Santa via Ruby Falls Christmas Underground beginning Friday, Dec. 1. This holiday adventure offers a unique, interactive experience to travel through Santa's underground mining town of "Joystone City" where beautiful nighttime Christmas lights twinkle throughout the day. Read More...

The Nightmare Knows No Boundaries

August 16, 2017 - Every town has its secrets, even the Best Town Ever. 2017's Ruby Falls Haunted Cavern, in partnership with Fear Connection, takes visitors to an all-new, 29,000 square-foot location in Lookout Valley to the town of Dread Hollow. Read More...

Ruby Falls President Hugh Morrow Honored as Sustainability Professional of the Year

May 2, 2017 - The second annual Building Recognition in Chattanooga (BRIC) Awards were held recently where Ruby Falls President Hugh Morrow was named Sustainability Professional of the Year. This award was a co-sponsored efford by green | spaces, The American Institute of Architects of Chattanooga and the Sustainability Professionals of Greater Chattanooga (SPGC). Read More...