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Press Releases

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Annual Environmental Summit FUnds New Pollinator Garden Projects 

April 26, 2019 –Students from The Howard School participated in the sixth annual Environmental Summit sponsored by Coca-Cola, Ruby Falls and Rock City. The Summit, held yesterday at the site of one of the oldest neighborhood parks in Chattanooga, was led by students involved with the Lookout Mountain Conservancy (LMC) Intern and Leadership Program. LMC interns shared the pollinator garden they are in the process of creating that will advance the sustainability of Chattanooga’s ecological climate. Read More...

Battle Below the Clouds Returns Bringing Delicious Fun

April 9, 2019 - Battle Below the Clouds returns to Ruby Falls for the fifth year on April 13. The annual competition brings amateur backyard cookers and smokers together to fire up their grills for a great cause and compete for the ultimate bragging rights as the best backyard cooks in Chattanooga. The event benefits Lana’s Love Foundation, a local nonprofit that brings fun activities to local kids with cancer and their families. Spectators are invited to attend the free all-day barbecue cook-off and register for a chance to win a Big Green Egg, Yeti cooler, custom Armor Shield and Talladega Superspeedway race tickets. Read More...

Ruby Falls and High Point Team Up For Adventure 

March 4, 2019 - Today, Ruby Falls announces a new partnership with High Point Adventure, LLC to deliver a one-of-a-kind outdoor experience in the tree tops of Lookout Mountain. The partnership brings the iconic Chattanooga destination together with the nation’s premier climbing gyms to form High Point ZIP Adventure at Ruby Falls. Read More...

Raising Awareness For Heart Health One Step At A Time

February 26, 2019 - On the heels of last year’s inaugural success, Ruby Falls has once again accepted the American Heart Association (AHA) challenge for guests and Ruby Falls team members to collectively walk 100 million steps during the month of March at the iconic destination. Running March 1-31, Ruby Falls “100 Million Steps in March” event will increase awareness for women’s heart health while providing a fun way to be active. Read More...

Celebrate Valentine’s Day with A Special Date Night Lantern Tour 

Hidden within the 2,388-foot summit of Lookout Mountain, Ruby Falls offers an adventurous twist on Valentine’s Day and the season of love. Romance at Ruby, an after-hours date night running select nights February 9-17, 2019, celebrates the romantic love story at the heart of Ruby Falls’ history and the allure of exploration. Read More...

Ruby Falls Expands Marketing and Operation Teams

Ruby Falls announces the addition of three keystaff positions to support the company’s growth. Ruby Falls welcomes Neyrissa Best, Missy Montgomery, and Matt Owens to the Marketing and Operations teams. Best joins as the Inside Sales Coordinator; Montgomery as Digital Media & Public Relations Coordinator and Owens as Senior Graphic Designer.  Read More...

Ruby Falls Honors Three Employees With Annual Steiner Scholarship

Ruby Falls announces the selection of three outstanding employees to receive the annual John Thomas Steiner, Sr. Memorial Scholarship. Farin Cloyd, Clayton Curole, and Ashley Brotherton are receiving the award for their distinguished passion and commitment to their academic careers. Read More...

Delight in The Magic of Christmas With a Journey to The North Pole

November 15, 2018 - Make it a December to remember this holiday season. Beginning Saturday, Dec. 1, Santa believers and kids at heart can take a magical journey to the North Pole to visit Santa at Ruby Falls Christmas Underground. Experience this interactive holiday adventure as it returns for its fifth year with even more holiday delights, open noon to 8 p.m. every Thursday – Sunday Dec. 1 - 9, then daily Dec. 13 – 23. Read More...

Color Blind Viewfinder Installed at Ruby Falls Scenic Overlook

November 9, 2018 - A newly installed special viewfinder at Ruby Falls provides guests with the opportunity to witness the true colors of fall in the Tennessee Valley. Each year, a half-million guests from all over the world travel to Lookout Mountain to explore Ruby Falls, known for its underground waterfall and sweeping views of the Tennessee Valley. Read More...

The Nightmare of Dread Hollow Returns on September 28th

September 13, 2018 - Experience horror on another level as the award-winning team behind Dread Hollow returns with three terrifying new haunts intertwined into one nightmare. The haunt in the mythic town of Dread Hollow begins September 28 and runs every Thursday – Sunday through October and Halloween night. Read More... 

Ruby Falls Property and Facilities Manager Wins Tourism Manager of the Year Honor

July 19, 2018 - The Greater Chattanooga Hospitality Association (GCHA) has officially named Bob White, Ruby Falls property and facilities manager, the 2018 Tourism Manager of the Year. White was chosen from a select group of Chattanooga area hospitality and tourism managers due to his outstanding service to the park, Ruby Falls guests, and the community. Read More...

Ruby Falls Opens New Venues and Introduces New Guest Services

June 22, 2018 - Ruby Falls unveils a picturesque and thoughtfully-designed expansion with new venues and enhanced guest amenities today, Friday, June 22. The multimillion-dollar project highlights the natural beauty of Lookout Mountain and Chattanooga and serves as an all-in-one destination to create long-lasting memories and unique experiences. Read More...

Annual Steiner Scholarship Awarded to Ruby Falls Employees

May 3, 2018 - Ruby Falls LLC is proud to honor two employees with the annual John Thomas Steiner, Sr. Memorial Scholarship. Ruby Falls' scholarship committee has chosen students Alydda McNeese and Melissa Wagner for outstanding dedication to their areas of study, awarding them each $2,500. Read More...

Million Steps in March

February 19, 2018 - Ruby Falls is partnering with the American Heart Association (AHA) and Go Red for Women (GRFW) to encourage guests and team members to collectively walk 100 million steps while at the attraction for a "Million Steps in March." This event runs March 1-31 with a goal of providing inspirational, unique ways to improve heart health, such as walking through a cave. Read More...

A New Year of Wonder at Ruby Falls Features New Light Show

February 5, 2018 - 2018 holds new adventures at Ruby Falls, starting with a new light and sound show at the waterfall. "This large investment brings a multi-sensory experience," said Kara Van Brunt, senior director of operations and strategic development at Ruby Falls.  Read More...

Discover Christmas Cheer With a New Holiday Tradition

November 22, 2017 - Take a magical journey to the North Pole to visit Santa via Ruby Falls Christmas Underground beginning Friday, Dec. 1. This holiday adventure offers a unique, interactive experience to travel through Santa's underground mining town of "Joystone City" where beautiful nighttime Christmas lights twinkle throughout the day. Read More...

The Nightmare Knows No Boundaries

August 16, 2017 - Every town has its secrets, even the Best Town Ever. 2017's Ruby Falls Haunted Cavern, in partnership with Fear Connection, takes visitors to an all-new, 29,000 square-foot location in Lookout Valley to the town of Dread Hollow. Read More...

Ruby Falls President Hugh Morrow Honored as Sustainability Professional of the Year

May 2, 2017 - The second annual Building Recognition in Chattanooga (BRIC) Awards were held recently where Ruby Falls President Hugh Morrow was named Sustainability Professional of the Year. This award was a co-sponsored efford by green | spaces, The American Institute of Architects of Chattanooga and the Sustainability Professionals of Greater Chattanooga (SPGC). Read More...