A male and female multi-racial couple stand on the top of the tower lookout with their bakcs to the camera, enjoying the view. The woman rests her head on the man's shoulder.

Diversity, Inclusion, and Belonging


Ruby Falls is committed to welcoming guests from around the world. We are united in our commitment to develop and retain a diverse workforce reflective of the diversity of our guests and community. 

We strive to build supportive environments that foster a welcoming and respectful company culture allowing us to more authentically serve our guests, encourage team member collaboration and celebrate our unique perspectives.

Team Member Employee Resource Group

Ruby Falls proudly supports Team Lookout, a team-member led, allyship volunteer group with the mission of “championing our differences while providing an equal and respectful workplace.” Team Lookout members cultivate a sense of employee belonging, visibility, and cultural understanding as they network with peers, participate in presentations to expand understanding of experiences different from their own, acquire new skills, build leadership capabilities, and develop their careers. 

Heritage Celebrations

Ruby Falls elevates the voices and stories of team members, guests, and our communities by celebrating affinity months and cultural moments. We amplify belonging efforts on our social media channels, in team newsletters and by supporting community organizations with social impact financial contributions and in-kind donations.