PRESS RELEASE: Ruby Falls Wins Silver ADDY Award


The Historic Attraction’s 100 Million Steps in March Campaign Recognized for Creative Excellence

CHATTANOOGA (March 2, 2020) – The American Advertising Federation (AAF), Huntsville Chapter recognized Ruby Falls with a Silver ADDY Award at the 50th annual American Advertising Awards on February 28.  The ADDY awards honor excellence and creativity in advertising and is the industry’s largest competition with nearly 40,000 entries annually in local AAF competitions.


Judges awarded the historic Lookout Mountain attraction a Silver ADDY for Integrated Media, Corporate Social Responsibility Campaign, for their 100 Million Steps In March campaign. In partnership with the American Heart Association’s (AHA) Go Red for Women, Ruby Falls embraces the challenge of collectively walking 100 million steps at the destination each March. Award-winning campaign elements encouraged and celebrated guest participation in taking steps to living longer, healthier lives and created a unique, interactive way to lower the risk of cardiovascular disease.


“Recognition of our 100 Million Steps in March campaign by the highest creative standards in the industry is especially rewarding because of the campaign’s focus on bringing the life-extending mission of the American Heart Association to guests, team members and our community,” explains Ruby Falls Corporate Communications Manager, Lara Caughman. Over 148 million steps were walked at Ruby Falls during March 2019.




About Ruby Falls                                                                                                                                                                 

Ruby Falls is home to the tallest and deepest underground waterfall open to the public in the United States. Over half a million guests visit the thundering waterfall annually, enjoying cave tours, award-winning special events and sweeping views of the Cumberland Plateau from historic Lookout Mountain Tower. Committed to environmental sustainability, Ruby Falls is the first attraction in the U.S.  to earn certification from Green Globe, the internationally respected standard for environmental sustainability. Ruby Falls was honored with the 2019 Governor’s Environmental Stewardship Award for Excellence in Building Green and is recognized as a leader in tourism sustainability. www.RubyFalls.com 


About the American Advertising Awards

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 40,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. www.aaf.org