PRESS RELEASE: Ruby Falls and High Point Team Up For Adventure
Two Chattanooga attractions zip into fun on Lookout Mountain
CHATTANOOGA, Tenn. (March 4, 2019) - Today, Ruby Falls announces a new partnership with High Point Adventure, LLC to deliver a one-of-a-kind outdoor experience in the tree tops of Lookout Mountain. The partnership brings the iconic Chattanooga destination together with the nation’s premier climbing gyms to form High Point ZIP Adventure at Ruby Falls.
Featuring700-feet of rushing zip lines with sweeping views of the Tennessee Valley and a 40-foot climbing tower with multiple routes of varying difficulty, High Point ZIP Adventure at Ruby Falls opens March 9, 2019. “Through this new exciting endeavor, we are able to expand the High Point brand into another adventure category with one of Chattanooga’s most notable historic landmarks,” said John Wiygul, partner/president of High Point Climbing And Fitness. “We have formed a dynamic partnership between two local companies committed to broadening Chattanooga’s outdoor experiences for both residents and visitors to the city.”
Ruby Falls launched the popular zip lining course in 2010 and is enthusiastic about the changes and upgrades High Point is incorporating, including all new climbing routes on the Tower. “Tourism in Chattanooga continues to prosper in large part due to expertise-driven collaboration and partnerships focused on delivering exceptional experiences completely unique to our community,” said Ruby Falls President Hugh Morrow. “High Point’s outstanding national reputation in the climbing and adventure industry makes them an ideal partner. The alliance brings new experiences to High Point’s thriving membership and Ruby Falls’ half-a-million guests annually. We’re delighted to join forces with the High Point team.”