PRESS RELEASE: Raising Awareness for Heart Health One Step At A Time

Chattanooga’s Ruby Falls Takes Action to Promote Heart Health  

CHATTANOOGA (February 26, 2019)- On the heels of last year’s inaugural success, Ruby Falls has once again accepted the American Heart Association (AHA) challenge for guests and Ruby Falls team members to collectively walk 100 million steps during the month of March at the iconic destination. Running March 1-31, Ruby Falls “100 Million Steps in March” event will increase awareness for women’s heart health while providing a fun way to be active. 

“We are excited Ruby Falls has committed to another year of 100 Million Steps in March,” said Emily Fuller, Executive Director of the American Heart Association, “This campaign is a creative and engaging way to encourage our community to lead a healthier lifestyle. We are so grateful for this partnership and its commitment to help us move the mission forward.” 

Ruby Falls guests walk an average of 2,700 steps as they tour the cave, climb Lookout Mountain Tower and explore Blue Heron Overlook.  Tour guides walk as much as five miles a day leading groups through the cave; a perk welcomed by the guide team.  Guests exploring Ruby Falls during the month-long event are encouraged to show their participation in realizing the 100-million step goal by signing the 100-Million Steps banner on display and snap a #HealthySelfie to inspire friends and family to get active. In addition to taking steps to have a healthier heart, guests can take home a complimentary special-edition souvenir card with a delicious recipe. 

“The 100-million step goal at Ruby Falls is big challenge and one we are excited to accomplish,” said Ruby Falls President Hugh Morrow. “It’s a great honor to partner with AHA/Go Red for Women and be a part of making a meaningful health impact in Chattanooga by encouraging friends and families to live a more active lifestyle.”